OUR MISSION?
TO KEEP YOU MOVING THROUGH MENSTRUATION MOTHERHOOD AND MENOPAUSE

Keeping girls in sports

KEEPING GIRLS IN SPORTS

50% of young girls say they’ve skipped playing sports because of their period.

Issues like pain, shame, and fears around leaks all contribute to this worrying statistic. Our goal is to give young women more period positivity by breaking taboos, sharing our menstrual health knowledge, and offering them a discreet, comfortable period care option they can use every day of their cycle.

Staying active at all ages

STAYING ACTIVE AT ALL AGES

More than 25% of women over 40 say they have quit playing sport completely because of bladder leaks.

Whether you’re a new mum or navigating menopause, we know that staying active is key to improving pelvic floor health. We created our knickers to give women experiencing bladder issues the confidence to keep moving, seek support, and not give up the sports they love.

CHANGING THE GAME ONE SPORT AT A TIME

Over 50% of athletes experience leaks.

…and yet many elite sportspeople are still embarrassed to talk to their coaches about their menstrual cycle and pelvic floor health. As the official partner of sports teams including England Netball and Scottish Hockey, we’re working to break down the stigma in sports and provide game-changing underwear for athletes at all levels.

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Inspired by our founders

INSPIRED BY OUR FOUNDERS

Our knickers are created for women by women - who know exactly what you’re going through.

Active mum Kelly Newton designed her first pair of knickers after struggling with bladder leaks on the hockey pitch and almost giving up sport altogether. Kelly launched the business in 2019 with Coni Longden-Jefferson, who came on board after finding Kelly’s designs were the answer to her plastic-free period prayers.

OUR JOURNEY

2015

Mum of 2 Kelly Newton is struggling with little bladder leaks, brought on by childbirth and early menopause.

2017

Kelly starts to research leak-proof underwear and finds that everything on the market is bulky, unattractive and no good for playing sports in.

2019

Kelly designs her first pair of VPL-free-, leak-proof knickers and launches her underwear range with the help of co-founder Coni Longden-Jefferson.

2020

Launch online at Decathlon, Mountain Warehouse & Superdrug and are named Best Underwear by Women’s Running Magazine!

2021

We launch our medium absorbency Susie Knicker, which goes on to become our award-winning bestseller!

2022

Huge rebrand and the NIXI Body you know today is born!

2023

Win Boots competition for menopause products and launch on Boots Online and in QVC!

2024

NIXI becomes the official partner of Scottish Hockey. Launch on Up & Running and in running stores nationwide. We also win Women’s Running Magazine’s Best Period Underwear for the third year in a row!

2025

Become the official underwear of England Netball and England Futsal!